All My Eye

Latest issue of our library newsletter is now live

Monday, March 17, 2008

Just a quick posting to let you know that the latest issue of our eyetoeye newsletter for libraries went out last week, and contains:

an update on IngentaConnect's online advertising activities: where you might see ads, what they look like, how we select and control them
details of the events we'll be attending and speaking at during 2008

starting soon with Jeff Downing's paper on the value offered by consortial networks in an increasingly competitive library landscape, which he will present at the Electronic Resources & Libraries (ER&L) conference in Atlanta at the end of this month

a reminder piece about the structure of Ingenta's library services, following significant changes during the last year
an overview of industry initiatives including KBART, COUNTER, Transfer and MESUR and how these impact our work and that of our customers
details of the 10 latest publishers to join IngentaConnect:

Acta Ichthyologica et Piscatoria
American Association for Laboratory Animal Science
Essential Oil Resource Consultants SARL
Hellenic Veterinary Medical Society
Institut National d’Etudes Démographiques
Journal of Spatial Science
The Institute of Marine Engineering, Science and Technology (IMarEST)
The International Association for Language Learning Technology
Nordic Board for Wildlife Research
Oxbow Books

news of Jeff Downing and Becky Lenzini's appointments (already covered on the blog a few weeks ago)
special offers from our publisher partners to our library customers.

I apologise that I still haven't implemented RSS for our newsletters, but would like to reassure you that they are scheduled for a bit of lovin' (a redesign is on the way!) and we'll get RSS in as part of that.

Labels: "online advertising", counter, erl, eyetoeye, ingentaconnect, kbart, mesur, publishers, RSS, transfer

posted by Charlie Rapple at 2:59 pm

Latest edition of our publisher newsletter

Tuesday, February 05, 2008

Just a quick posting to let you know that the latest issue of our publisher newsletter, eyetoeye, went live yesterday. It's a pretty packed issue! I've already posted some of its stories on the blog, but others are new for the newsletter. Here's its table of contents:

Welcome

News

Introducing pub2web, a next generation publishing platform
In November 2007, Ingenta announced the launch of its next generation publications platform, pub2web. In this article we explain the benefits of this feature-rich publishing system. [More...]

New faces at Ingenta: Rebecca Lenzini and Jeff Downing join our team
Our publisher and library new business groups in North America will be greatly strengthened by two recent appointments. [More...]

Subscription renewals: the simple way to keep library customers happy
Ensure your subscribers have seamless access to your content by following our simple step-by-step guide to renewals. [More...]

New publishers joining Ingenta for 2008
We highlight the latest publishers and titles to take advantage of our services. [More...]

InSider

Publishing Technology Trends: a look at the hot topics for 2008
In December we held a successful UK forum on the rapidly changing trends in Publishing online. Learn more about the topics discussed in this informative article. [More...]

Low investment, low commitment opportunity to explore new revenues
IngentaConnect's advertising programme continues to grow in strength with the announcement of an exciting new partnership. [More...]

2007 in review: 2008 insight
Last year saw many exciting developments in Ingenta. Catch up on the latest innovations and get an insight into what we have planned for the coming year. [More...]

2008 events calendar
This year is set to be another whirlwind of Conferences and shows. Find out which events we'll be attending during 2008. [More...]

InSight

What's happening in the information industry: KBART, Transfer, COUNTER, MESUR
We bring you up to speed on the various industry-wide initiatives we're involved in. [More...]

Labels: "online advertising", "publishing technology trends", counter, eyetoeye, ingenta, kbart, mesur, news, pub2web, transfer

posted by Charlie Rapple at 2:47 pm

Latest news: partnership with Ten Alps

Wednesday, January 30, 2008

Gratuitous Geldof picture to illustrate story and add some rock'n'roll excitement

I've just made an announcement that we've signed an agreement with Ten Alps to have them sell IngentaConnect advertising inventory on our behalf. This is an exciting development for IC's advertising programme, and allows us to add a touch of glamour to the blog with a gratuitous picture of Bob Geldof, founder of Ten Alps.

18 months on from launching our advertising programme, over half of the 11,000 e-publications we host now support ads on their publication, issue and article/chapter homepages. Major publishers like Springer, Emerald and - new addition this year - Taylor & Francis are now exploring this alternative revenue stream for their online content.

For more information:

read today's press release
see previous announcements about our advertising programme

Labels: "online advertising", "ten alps", advertising

posted by Charlie Rapple at 9:56 am

Publishing Technology Trends: adding value to visitors

Tuesday, January 15, 2008

(This posting reviews a presentation given by Paul Goad, Managing Director of Tacoda, at the Publishing Technology Trends event in London in December).

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Behavioural targetting is gaining traction in the advertising industry. Traditional online advertising values users based on their context, and favours big sites that have their own sales force and connections to networks; smaller providers simply had no way of breaking into these networks. Behavioural targetting, however, values users for themselves rather than for their context. It's the long tail of advertising; small user groups can be monetised much more successfully, enabling smaller site owners to benefit. An understanding of the user's interests enables the site owner to deliver content based on *them*, rather than on the niche interest reflected by the site they are visiting. Behavioural targetting has thus caused an attitudinal shift among agencies and advertisers; suddenly, it's not about *where* an ad is displayed, but about *who* it is displayed to. Publishers can now be rewarded for having built up a community of users.

Behavioural targetting has also extended the areas that advertisers can tap into, beyond the limitations of contextual channels. Agencies such as Tacoda, which provides software and services that support behavioural targetting, can provide comprehensive statistics that not only enable optimisation of advertising strategies but that further help publishers to understand their users, which in turn can help publishers refine web strategies from traffic management to content segmentation.

Simply, behavioural targetting works by categorising the sites within a site owner's network and noting which categories of site are visited by a user. Profiling is anonymous (using browser cookies) and no personal data is collected or stored. Browsing behaviour is monitored and the data is matched into one of many hundreds of profiles. Once the cookie (and thus, the user) has been matched to a profile, appropriate ads are displayed. Site owners have control over the types of ads displayed and can respond to any sensitivities in their userbase; they also benefit financially from contributing the data that helps to build core profiles.

Labels: "online advertising", "publishing technology", behavioural advertising, behavioural targetting, ingenta, tacoda

posted by Charlie Rapple at 9:11 am