Publishing Technology Trends: authoritative? What's that? And who says?
Friday, January 11, 2008
Remember December?
We held the first event in our new Publishing Technology Trends seminar series. The venue was Shakespeare's Globe theatre, on the banks of the river Thames in London. The session we held there was designed to communicate the latest developments in information industry technology to selected publishing industry executives. I made copious notes, which I will share with you in a series of postings over the next few days. First up is a review of the session by our own Chief Technology Officer, Leigh Dodds, entitled "Authoritative? What's that? And who says?"
Sated by lunch or fascinated by the topic? For whatever reason, you could have heard a pin drop among our audience as Leigh Dodds reviewed the ways in which we ascribe authority to content, explored the potential for crossover between traditional peer review and emerging Web 2.0 systems, and considered whether we can make processes more visible to end users.
The massive amounts of information available both through conventional publishing channels and on the web make it difficult for users to find reliable information. Particularly disturbing for publishers is that users are, ultimately, more concerned with finding an answer to their question than with issues of authority. Furthermore, users often have a very different understanding of authority to publishers; consider, on the one hand, the widely-accepted Google model wherein subjective measures of popularity and relevance are a proxy for authority, and on the other, publishers’ expectation that authority denotes submission to, and acceptance by, a formal process.
Despite the well-documented cases of abuse in the last year, editorial control – and particularly peer review – remains the most effective way to filter research output ensuring that published content is the most relevant, interesting and authoritative in its field. However, this formal publishing process is subject to pressures including the costs of filtering ultimately unsuitable content (average turnaways are 80%); the time it can take for content to undergo the process; and the constant need for the new material which attracts most usage.
Web 2 publishing certainly reduces the time-to-market as the majority of processes take place post-publication. User-generated sites such as Wikipedia certainly benefit from the speed and simplicity with which pages can be created, reviewed and edited - but even Wikipedia itself does not describe the content delivered through such "creative anarchy" as authoritative. Its creator attempted to deal with some of its infamous problems in the business model for second-attempt Citizendium - which only allows editing by registered users, incorporates marks of "quality" and is managed by subject editors. The success of sites such as Postgenomic suggests that the "wisdom of crowds" approach is even more effective within a subject silo, while their ability and tendency to include related material (conference programmes and reports, blog postings) brings them closer to traditional publishing.
Nature Publishing Group attempted to combine the traditional and emerging approaches with its open peer review trial. Although ultimately unsuccessful, the project was noted for its transparency - options included making identities of authors and reviewers public, publishing reviewer comments and even allowing end users to contribute. However, this transparency may have contributed to the project's lack of popularity, as academics will naturally be wary of publicly criticising one another's work. The lack of integration with other workflows was another factor preventing this concept from catching on at Nature, but one interesting observation was that posting content online earlier in the publication process did encourage authors to make it more presentable; a transfer of responsibility for some part of the copyediting process from publisher to author.
Leigh proposed taking forward the "open" concept in terms of openly demonstrating to users that content has been reviewed in some way, for example with a kitemark for peer review. As with Creative Commons licences, this would need to combine human-readable logos with machine-readable embedded metadata. Kitemarked content could therefore by searchable (as Creative Commons content currently is). A current example which displays promise is the BPR3 scheme, which enables bloggers to mark postings containing scholarly subject matter (in order to separate them from personal postings); BPR3 is being reviewed by CrossRef, which may carry out prototype work (in which Ingenta would participate).
Leigh has bookmarked further reading material at http://del.icio.us/ldodds/charleston-2007-11; please do share your comments below.
We held the first event in our new Publishing Technology Trends seminar series. The venue was Shakespeare's Globe theatre, on the banks of the river Thames in London. The session we held there was designed to communicate the latest developments in information industry technology to selected publishing industry executives. I made copious notes, which I will share with you in a series of postings over the next few days. First up is a review of the session by our own Chief Technology Officer, Leigh Dodds, entitled "Authoritative? What's that? And who says?"
Sated by lunch or fascinated by the topic? For whatever reason, you could have heard a pin drop among our audience as Leigh Dodds reviewed the ways in which we ascribe authority to content, explored the potential for crossover between traditional peer review and emerging Web 2.0 systems, and considered whether we can make processes more visible to end users.
The massive amounts of information available both through conventional publishing channels and on the web make it difficult for users to find reliable information. Particularly disturbing for publishers is that users are, ultimately, more concerned with finding an answer to their question than with issues of authority. Furthermore, users often have a very different understanding of authority to publishers; consider, on the one hand, the widely-accepted Google model wherein subjective measures of popularity and relevance are a proxy for authority, and on the other, publishers’ expectation that authority denotes submission to, and acceptance by, a formal process.
Despite the well-documented cases of abuse in the last year, editorial control – and particularly peer review – remains the most effective way to filter research output ensuring that published content is the most relevant, interesting and authoritative in its field. However, this formal publishing process is subject to pressures including the costs of filtering ultimately unsuitable content (average turnaways are 80%); the time it can take for content to undergo the process; and the constant need for the new material which attracts most usage.
Web 2 publishing certainly reduces the time-to-market as the majority of processes take place post-publication. User-generated sites such as Wikipedia certainly benefit from the speed and simplicity with which pages can be created, reviewed and edited - but even Wikipedia itself does not describe the content delivered through such "creative anarchy" as authoritative. Its creator attempted to deal with some of its infamous problems in the business model for second-attempt Citizendium - which only allows editing by registered users, incorporates marks of "quality" and is managed by subject editors. The success of sites such as Postgenomic suggests that the "wisdom of crowds" approach is even more effective within a subject silo, while their ability and tendency to include related material (conference programmes and reports, blog postings) brings them closer to traditional publishing.
Nature Publishing Group attempted to combine the traditional and emerging approaches with its open peer review trial. Although ultimately unsuccessful, the project was noted for its transparency - options included making identities of authors and reviewers public, publishing reviewer comments and even allowing end users to contribute. However, this transparency may have contributed to the project's lack of popularity, as academics will naturally be wary of publicly criticising one another's work. The lack of integration with other workflows was another factor preventing this concept from catching on at Nature, but one interesting observation was that posting content online earlier in the publication process did encourage authors to make it more presentable; a transfer of responsibility for some part of the copyediting process from publisher to author.
Leigh proposed taking forward the "open" concept in terms of openly demonstrating to users that content has been reviewed in some way, for example with a kitemark for peer review. As with Creative Commons licences, this would need to combine human-readable logos with machine-readable embedded metadata. Kitemarked content could therefore by searchable (as Creative Commons content currently is). A current example which displays promise is the BPR3 scheme, which enables bloggers to mark postings containing scholarly subject matter (in order to separate them from personal postings); BPR3 is being reviewed by CrossRef, which may carry out prototype work (in which Ingenta would participate).
Leigh has bookmarked further reading material at http://del.icio.us/ldodds/charleston-2007-11; please do share your comments below.
Labels: "editorial control", "nature publishing group", "open peer review", "peer review", "publishing technology", "web 2.0", bpr3, citizendium, crossref, ingenta, postgenomic, wikipedia
posted by Charlie Rapple at 4:11 pm
In other (Frankfurt) news
Wednesday, October 17, 2007
Naturally, all our own news - and a general curiosity in how we are getting on following our merger earlier this year - meant that the flow of visitors to our stand was pretty heavy. As stand manager, I barely got a minute to pootle off and explore the myriad of wonders that is on offer at the Fair. But I did get to hear the gossip: there was a lot of talk about Collexis' new venture, a social networking site for life scientists which is pre-populated with author profiles and network connections gleaned from mining 6 million scientific articles. The site (which did, I'm sure, have a groovy name, but it's not in their press release and I've forgotten it) has been developed in partnership with German software provider Synyx. It will certainly be worth a look when it launches in January, though I wonder whether these two relatively small organisations have the critical mass and reach to engage the attentions of the global academic community (despite the "vanity factor" which may see authors checking in to authenticate and preen over their personal profile).
It might be worth Collexis and Synyx forging an additional partnership to help ensure uptake, and another of the "Frankfurt hot topics" would seem a good fit. CrossRef's Author ID project is making sound progress following its inception earlier this year. The plan (in summary) is to create a database of authors and assign an identifier to each which would then simplify the editorial and production processes of CrossRef member publishers, whilst also offering downstream benefits - such as enabling foolproof disambiguation within services such as the Collexis/Synyx network (I do wonder how they have managed to achieve this at the moment). CrossRef is well-positioned to achieve buy-in to something like this, and can cite the increasing usage of DOIs as evidence; they will also have the combined advocacy of their growing publisher membership, whose collective power to enforce usage of an Author ID (and thus to introduce any services related to it?) is formidable.
It might be worth Collexis and Synyx forging an additional partnership to help ensure uptake, and another of the "Frankfurt hot topics" would seem a good fit. CrossRef's Author ID project is making sound progress following its inception earlier this year. The plan (in summary) is to create a database of authors and assign an identifier to each which would then simplify the editorial and production processes of CrossRef member publishers, whilst also offering downstream benefits - such as enabling foolproof disambiguation within services such as the Collexis/Synyx network (I do wonder how they have managed to achieve this at the moment). CrossRef is well-positioned to achieve buy-in to something like this, and can cite the increasing usage of DOIs as evidence; they will also have the combined advocacy of their growing publisher membership, whose collective power to enforce usage of an Author ID (and thus to introduce any services related to it?) is formidable.
Labels: "author disambiguation", "author ID", "frankfurt book fair", collexis, crossref, synyx
posted by Charlie Rapple at 10:54 am
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