Wherein the IngentaConnect Product Management, Engineering, and Sales Teams
ramble, rant, and generally sound off on topics of the day

A 2:1 in B2B blogging

Thursday, March 13, 2008

Tips for successful blogging abound, but most seem to relate to b2c. I know that a lot of our readers are from other businesses, and for me the b2c guidelines often miss the mark. So I was pleased to spot this "Eight tips for successful B2B blogs" posting over on Search Engine Land. And since a lot of our business readers also have their own b2b blogs, I thought I'd share it here. If nothing else, it's a useful way of benchmarking your current performance:
So, overall I make that 48/80, a very respectable 60%, which at my university was a sigh of relief and a scraped 2:1. Anyone want to share their own rating? (or insist that my paper be remarked?)

(Don't forget to check out Search Engine Land's original posting where they go into more detail about each of these tips.)

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posted by Charlie Rapple at 10:50 am


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